How to Upload Podcast to Spotify

Spotify has rapidly evolved from a music streaming giant into one of the worlds largest podcast platforms, boasting over 500 million monthly active users and more than 4 million podcast titles. For content creators, educators, entrepreneurs, and storytellers, uploading a podcast to Spotify is no longer optionalits essential. With its powerful recommendation engine, global reach, and seamless integration with user listening habits, Spotify offers unparalleled exposure for podcasters looking to grow their audience. But how exactly do you get your show onto Spotify? And what steps ensure your podcast not only gets uploaded but also ranks well and attracts loyal listeners?

This comprehensive guide walks you through every stage of uploading a podcast to Spotifyfrom setting up your hosting platform to optimizing your show for discovery. Whether youre launching your first episode or migrating from another platform, this tutorial provides actionable, step-by-step instructions, best practices, recommended tools, real-world examples, and answers to the most common questions. By the end, youll have a clear roadmap to successfully publish your podcast on Spotify and maximize its potential for growth.

Step-by-Step Guide

Uploading a podcast to Spotify involves more than just hitting publish. It requires careful preparation, proper formatting, and strategic submission through a podcast hosting provider. Spotify does not accept direct uploads from individual creators. Instead, it pulls podcast feeds from third-party hosting platforms that comply with RSS standards. Below is a detailed, sequential guide to ensure your podcast is uploaded correctly and efficiently.

Step 1: Choose a Podcast Hosting Platform

The first and most critical step is selecting a reliable podcast hosting platform. These platforms store your audio files, generate an RSS feed, and distribute your podcast to directories like Spotify, Apple Podcasts, Google Podcasts, and Amazon Music. Not all hosts are equalsome offer advanced analytics, monetization tools, or better customer support. Popular options include:

• Buzzsprout
• Anchor (now part of Spotify)
• Libsyn
• Podbean
• Transistor
• Blubrry
• Castos

For beginners, Anchor is a strong starting point because its free, owned by Spotify, and integrates directly with the platform. However, for creators seeking more control over branding, analytics, and monetization, platforms like Buzzsprout or Libsyn offer greater flexibility.

When selecting a host, consider:

• Storage limits and pricing tiers
• Analytics depth (downloads, listener locations, device types)
• Integration with Spotify and other directories
• Customer support and uptime reliability
• Ability to customize show art and episode metadata

Once youve chosen your host, create an account and complete the onboarding process. Most platforms will ask for your shows name, description, category, and cover art.

Step 2: Prepare Your Podcast Audio Files

Before uploading episodes, ensure your audio files meet technical specifications. Spotify requires high-quality audio to deliver the best listening experience. Here are the recommended specs:

• Format: MP3 or WAV (MP3 is preferred for smaller file sizes)
• Bitrate: 96 kbps minimum, 192 kbps recommended
• Sample Rate: 44.1 kHz or 48 kHz
• Channels: Stereo or mono (mono is acceptable for voice-only content)
• File Size: Under 200 MB per episode (Spotifys limit)

Use audio editing software like Audacity (free), Adobe Audition, or GarageBand to clean up background noise, normalize volume levels, and remove long silences. Avoid using excessive compression or limiting, as this can degrade audio quality. Always export your final file with a consistent naming convention (e.g., Episode_001_Title.mp3) to stay organized.

Step 3: Create Your Podcast Show Details

Your shows metadata is what helps listeners find and understand your content. Spotify uses this information to categorize, recommend, and display your podcast. Provide the following details in your hosting platform:

• Podcast Title: Clear, memorable, and keyword-rich (e.g., The Digital Marketing Blueprint instead of My Podcast)
• Description: A detailed 13 paragraph summary that includes your niche, target audience, episode format, and key topics. Include relevant keywords naturallyavoid keyword stuffing.
• Category: Choose the most specific category available. Spotify allows up to three categories. For example: Business > Entrepreneurship > Startups is better than just Business.
• Language: Select the primary language of your episodes.
• Explicit Content: Mark as Yes only if your content contains strong language, graphic themes, or adult material.
• Author/Owner: Your name or brand name as it should appear publicly.

For cover art:

• Size: 3000 x 3000 pixels (minimum 1400 x 1400)
• Format: JPG or PNG
• File size: Under 5 MB
• Design: High contrast, legible text (even when scaled down), no stock images or copyrighted material

Spotify automatically resizes your artwork, so ensure key elements (like your logo or title) are centered and not cut off on mobile devices.

Step 4: Upload Your First Episode

After setting up your show profile, upload your first episode. In your hosting dashboard:

1. Click Add New Episode or a similar button.
2. Upload your audio file.
3. Enter the episode title (clear and compellinginclude keywords if relevant).
4. Write a detailed episode description (150300 words). Include timestamps for key segments if applicable.
5. Add episode art if different from the show art (optional but recommended for series or special episodes).
6. Set the publish date and time. You can schedule episodes to go live automatically.
7. Choose whether to make the episode public or private (always set to public for Spotify distribution).

Once uploaded, your hosting platform will process the file and update your RSS feed. This typically takes 515 minutes. Do not rush to submit to Spotify until youve confirmed the feed is valid.

Step 5: Validate Your RSS Feed

Before submitting to Spotify, validate your podcasts RSS feed to ensure its error-free. Use tools like:

• Podcast Insights Validator
• Cast Feed Validator
• W3C Feed Validator

These tools check for missing fields, invalid characters, broken links, and formatting errors. Common issues include:

• Missing or incorrect <itunes:category> tags
• Non-HTTPS audio file URLs
• Missing or malformed <itunes:owner> or <itunes:email> tags
• Episode titles or descriptions with HTML entities not properly encoded

Fix any errors before proceeding. An invalid feed will prevent Spotify from accepting your podcast.

Step 6: Submit Your Podcast to Spotify

Once your RSS feed is validated, its time to submit your podcast to Spotify. Heres how:

1. Go to Spotify for Podcasters (formerly Spotify for Creators).
2. Click Sign Up and log in with your Spotify account. If you dont have one, create a free account.
3. Click Get Started under Start a Podcast or Add a Show.
4. Select I have a podcast already and enter your podcasts RSS feed URL.
5. Click Submit.

Spotify will now validate your feed. This process usually takes 2472 hours. Youll receive an email notification once your podcast is approved. If theres an issue, Spotify will provide a reasoncommon causes include:

• Invalid or non-functional RSS feed
• Missing or incorrect podcast metadata
• Copyrighted content in audio or artwork
• Feed pointing to a private or password-protected server

Double-check your feed and resubmit if rejected. Do not submit multiple times in quick successionthis may delay processing.

Step 7: Claim and Verify Your Show

Once your podcast is live on Spotify, youll need to claim ownership to access analytics, promote episodes, and manage your shows profile. To claim your show:

1. Log in to Spotify for Podcasters.
2. Search for your podcast using the search bar.
3. Click Claim Show next to your podcasts listing.
4. Follow the prompts to verify ownership. Spotify may ask you to confirm your email or provide your RSS feed again.

After claiming, youll gain access to:

• Listener demographics (age, gender, location)
• Episode performance metrics (plays, completions, drop-off points)
• The ability to add show notes, links, and episode images
• Tools to promote episodes via Spotifys promotional features

Step 8: Publish Subsequent Episodes

After your first episode is live, future uploads are automatic. Every time you publish a new episode through your hosting platform, Spotify will pull it from your RSS feed within 2448 hours. To maintain consistency:

• Stick to a regular publishing schedule (weekly, biweekly, etc.)
• Use consistent episode titles and descriptions
• Update your show description periodically with new keywords or themes
• Encourage listeners to subscribe and leave reviews

Pro Tip: Schedule episodes in advance using your hosting platforms calendar feature to maintain consistency even during busy periods.

Best Practices

Simply uploading your podcast to Spotify isnt enough. To stand out in a crowded marketplace and attract loyal listeners, you must adopt proven best practices that enhance discoverability, engagement, and retention.

Optimize for Search and Discovery

Spotifys algorithm prioritizes shows with strong engagement signals. To increase your chances of appearing in search results and recommendations:

• Use targeted keywords: Include phrases your audience searches for in your show title, description, and episode titles. For example, How to Start a Side Hustle in 2024 performs better than Episode 12.
• Update metadata regularly: As your podcast evolves, refine your category, description, and tags to reflect new themes.
• Use episode-specific titles: Avoid generic titles like Episode 5. Instead, use How to Build a Personal Brand on LinkedIn | Episode 5.
• Include transcripts: Many hosting platforms offer automated transcription. Transcripts improve SEO and accessibility, helping Spotify understand your content better.

Design High-Converting Cover Art

Your cover art is the first impression. It must be visually striking, legible at small sizes, and convey your podcasts purpose. Avoid:

• Small or cluttered text
• Low-resolution images
• Overused stock photos
• Too many colors or fonts

Instead, use:

• A clean, bold font
• High contrast between background and text
• Minimalist design with one focal point
• Your brand colors and logo

Test your artwork by viewing it on a phone screendoes it stand out among hundreds of other covers?

Encourage Listener Engagement

Spotifys algorithm favors podcasts with high completion rates and active listeners. To boost engagement:

• Ask listeners to subscribe, rate, and review at the end of each episode.
• Include a clear call-to-action (CTA): Follow us on Spotify for weekly insights.
• Respond to reviews and messages to build community.
• Use Spotifys Show Notes feature to link to resources, guest bios, or your website.

Consistency Is Key

Spotify rewards regularity. Podcasts that publish on a consistent schedule (e.g., every Tuesday at 6 AM) build audience expectations and improve retention. Even if you release monthly, stick to the same day and time.

Use Spotifys Promotional Tools

Once youve claimed your show, use Spotify for Podcasters to:

• Pin your best episode to the top of your profile
• Add episode images that appear in feeds
• Create custom episode links for social media
• Access listener heatmaps to see where people drop off

These tools help you refine your content strategy based on real data.

Cross-Promote Across Platforms

Dont rely solely on Spotify. Promote your episodes on:

• Instagram Reels and TikTok (short audio clips with captions)
• LinkedIn articles or posts
• Your email newsletter
• YouTube (upload audio with static visuals or animated visuals)

Each platform can drive traffic back to your Spotify show.

Tools and Resources

Success in podcasting requires more than just a microphone and hosting platform. The right tools streamline production, enhance quality, and amplify reach. Below is a curated list of essential resources for uploading and growing your podcast on Spotify.

Hosting Platforms

• Anchor Free, Spotify-owned, beginner-friendly. Includes automatic distribution, monetization, and analytics.
• Buzzsprout Intuitive interface, excellent analytics, unlimited storage on paid plans.
• Libsyn Industry veteran with robust stats, reliable uptime, and custom RSS feeds.
• Podbean Built-in monetization, website builder, and live streaming features.
• Transistor Ideal for teams and businesses with multiple shows and user permissions.

Audio Editing Software

• Audacity Free, open-source, great for beginners.
• Adobe Audition Professional-grade editing, noise reduction, and multitrack support.
• GarageBand Free for Mac and iOS users, simple interface with built-in effects.
• Descript Edit audio by editing text (transcript-based editing), great for interview-based shows.

Microphones and Recording Gear

• Shure SM7B Industry standard for podcasters (requires interface).
• Audio-Technica AT2020 Affordable USB/XLR condenser mic.
• Rode PodMic Dynamic mic designed specifically for podcasting.
• Pop filters and shock mounts Reduce plosives and handling noise.

Transcription and SEO Tools

• Descript Auto-transcribes and allows text-based editing.
• Rev.com Human transcription service (accurate but paid).
• ChatGPT Use to rewrite episode descriptions or generate blog summaries from audio.
• AnswerThePublic Discover questions people are asking about your topic.
• Ubersuggest Keyword research tool to find podcast-friendly search terms.

Analytics and Tracking

• Spotify for Podcasters Free dashboard with detailed listener data.
• Podtrac Industry-standard measurement for podcast downloads.
• Chartable Tracks attribution across platforms and ad campaigns.
• Google Analytics Track traffic from Spotify links to your website.

Design and Branding Tools

• Canva Free templates for podcast cover art, social media graphics, and episode images.
• Adobe Express Easy-to-use design tool with audio waveform backgrounds.
• Looka AI-powered logo and brand identity generator.

Community and Learning Resources

• Podcast Movement Annual conference and online resources for creators.
• The Podcast Host Academy Comprehensive courses on production and growth.
• Reddit: r/Podcasting Active community for troubleshooting and advice.
• Spotifys Creator Hub Official blog with updates and tips.

Real Examples

Understanding how successful podcasts leverage Spotifys platform can provide valuable inspiration. Below are three real-world examples across different niches, highlighting what they do well and how you can apply their strategies.

Example 1: The Daily by The New York Times

With over 1 million daily listeners, The Daily is one of Spotifys most popular podcasts. Its success stems from:

• Consistent daily publishing (MondayFriday)
• Clear, keyword-rich episode titles: How the U.S. Lost the War on Drugs
• High production quality with immersive sound design
• Strong branding with a recognizable intro and outro
• Integration with NYTimes.com articles and video content

Takeaway: Even if youre a solo creator, prioritize consistency, clarity, and production value. Your audience will return if they know what to expect.

Example 2: My First Million by Sam Ovens

This business podcast interviews entrepreneurs who built startups with under $1 million. Its Spotify strategy includes:

• Episode titles that answer questions: How I Made $1.2M Selling Digital Products
• Episode-specific show notes with links to tools mentioned
• Using Spotifys Episode Images to display quotes or stats
• Encouraging listeners to visit the website for free templates

Takeaway: Use your podcast as a gateway to other offerings. Drive traffic to free resources, courses, or communities to build a loyal ecosystem.

Example 3: The Mindset Mentor by Rob Dial

A self-help podcast with over 100 million downloads, The Mindset Mentor thrives on Spotify by:

• Using emotional, benefit-driven titles: How to Stop Overthinking and Start Living
• Posting short video clips from episodes on TikTok and Instagram
• Asking listeners to leave reviews and tag friends
• Updating their show description with trending keywords like mental health, anxiety relief, and self-improvement

Takeaway: Repurpose content across platforms. A 60-second clip from your episode can become a viral post that drives thousands to your Spotify show.

FAQs

Can I upload a podcast directly to Spotify without a hosting platform?

No. Spotify does not accept direct uploads. You must use a podcast hosting platform that generates an RSS feed. Spotify pulls your content from that feed.

How long does it take for a podcast to appear on Spotify after submission?

Typically 24 to 72 hours. If your feed is invalid or incomplete, it may take longer or be rejected. Always validate your feed before submitting.

Is there a cost to upload a podcast to Spotify?

No. Spotify does not charge to list or distribute your podcast. However, your hosting platform may charge a monthly fee (e.g., $12$20/month for Buzzsprout or Libsyn). Anchor is free.

Can I change my podcasts RSS feed after uploading to Spotify?

Changing your RSS feed will cause Spotify to treat your podcast as a new show, losing all existing listeners, reviews, and analytics. Avoid changing feeds unless absolutely necessary. If you must switch hosts, use a 301 redirect to preserve your shows history.

Why isnt my podcast showing up on Spotify after approval?

It may take up to 24 hours for your episodes to appear after approval. Also, check that your episodes are marked as public in your hosting platform. Private episodes wont be distributed.

Can I monetize my podcast on Spotify?

Yes. Once your podcast is live and youve claimed it on Spotify for Podcasters, you can apply for Spotifys monetization program (ad insertion). Eligibility requires a minimum number of monthly listeners and consistent publishing. Some hosting platforms like Anchor and Buzzsprout also offer built-in monetization.

Do I need to upload episodes in a specific order?

No. Spotify displays episodes in reverse chronological order (newest first). However, you can pin your best-performing or most important episode to the top of your profile using Spotify for Podcasters.

Can I upload a video podcast to Spotify?

Spotify supports video podcasts, but only through certain hosting platforms that support video RSS feeds. Most creators still use audio-only formats for broader compatibility and faster loading times.

How do I get more listeners on Spotify?

Focus on:

• Consistent publishing
• Optimized titles and descriptions
• Encouraging reviews and ratings
• Sharing episodes on social media and email lists
• Collaborating with other podcasters
• Using Spotifys promotional tools to highlight episodes

What if my podcast gets rejected by Spotify?

Spotify will send an email explaining the reason. Common issues include:

• Broken RSS feed
• Missing or incorrect metadata
• Copyrighted content
• Non-compliant artwork

Fix the issue, validate your feed again, and resubmit. Do not submit multiple times.

Conclusion

Uploading your podcast to Spotify is a powerful step toward building a global audience and establishing yourself as a trusted voice in your niche. While the process may seem complex at firstwith multiple steps involving hosting platforms, metadata, RSS feeds, and Spotifys submission portalit becomes straightforward once you understand the workflow.

Remember: success on Spotify isnt just about getting listed. Its about creating high-quality, consistent content that resonates with listeners and encourages engagement. Optimize your show for discovery, design professional artwork, and use analytics to refine your approach. Combine these efforts with cross-platform promotion, and your podcast will not only reach Spotifys massive user baseit will thrive there.

Start by choosing a reliable hosting platform, prepare your audio and metadata with care, validate your feed, and submit to Spotify for Podcasters. Once live, claim your show, analyze your performance, and keep publishing. The podcasting landscape is crowded, but with the right strategy, your voice can rise above the noise.

Now that you have this complete guide, take action. Upload your first episode today. The world is ready to hear what you have to say.