Introduction
I've been in the publishing business for a long time, and I've written thousands of press release format. Most of them were pretty bad—I mean, really bad—but there were also some gems. And once in a while, one would stand out from the rest because it was actually well-written or had good information at its core. But still: no one cares about what you wrote unless they know who you are first. So how do we get people to care?
I've read some PR's in my time.
I've read some PR's in my time.
I've also written my share of press releases. Too many press releases, to be honest. And some of them were, frankly good. But they weren't good enough to get published, because they didn't have the right information and angle for the publication's readership.
So if you're thinking about writing one of these things—and you should be—ask yourself these questions: Is there an angle? Is this something that could potentially make me look like a better person than I am (or worse)? Am I writing this for me or someone else? And finally...is this something that would actually interest anyone other than myself or maybe two people who will see it when no one else ever does (in which case why bother at all)?
I have also written my share of press releases. Too many press releases, to be honest.
I have also written my share of press releases. Too many press releases, to be honest.
I have written press release template for my own books and other people's books, companies, events and products. A client once asked me if he could use one of mine in a email blast that he sent out to all his clients asking them if they wanted him working on their projects (he had been doing this for a while). He said he didn't want it just worded like any other email but wanted something personal so people would feel like they knew him more than just the way you would by reading an email from him:)
And some of them were, frankly good.
And some of them were, frankly good.
That's the problem, though. For every one that hits all the right notes and gets picked up by a journalist, there are three more that fall flat on their face and get buried in an inbox somewhere with no one reading it.
So how do you make sure your press release sample is going to be noticed? And not just by journalists or bloggers who love a good story but also by people like me who don't have enough time in the day?
And some made me cringe with embarrassment, but what can you do?
And some made me cringe with embarrassment, but what can you do? The editor is holding the pen and making the decisions. If he or she doesn't know what they're doing, it's their fault and not yours.
It's worth noting that there are many different types of editors: some are better than others at finding typos (which is why we have spellcheck!), while others might not even be able to read your work before sending it off for review. Some also have other responsibilities such as running social media accounts or scheduling interviews on behalf of writers they don't personally know; these tasks take time away from writing reviews themselves so if an editor gets behind on his/her own responsibilities (or simply isn't interested), then how will you ever get anything done?
People send press releases for books all the time and it's a useless gesture.
People send press releases for books all the time and it's a useless gesture.
The reason is simple: no one reads them. The odds of your book getting mentioned in a publication are slim to none, even if you write an awesome media release template, because there are so many other books out there that can be mentioned instead of yours.
Even if it did get published and become public knowledge, which will never happen because you're going to waste money trying to do something worthless like this.
The idea that the recipient will even read it all is implausible at best.
The idea that the recipient will even read it all is implausible at best.
You’re probably better off just writing a press release that makes your point succinctly and quickly, in order to get your message out as quickly as possible.
People don't even read most ads, anyway.
The first paragraph of your sample press release template should be short and sweet, with a clear call to action. Here's an example:
"The new updated version of our popular software product will be available on the market soon."
If you want people to read your ad, they need some sort of incentive or reward for doing so (like a discount code). Make sure that you offer something valuable in exchange for reading it!
So if you think they'll slog through your thousand-word piece covering the background to your novel when you're not even offering them a free copy? Think again.
So if you think they'll slog through your thousand-word piece covering the background to your novel when you're not even offering them a free copy? Think again.
Press releases are not advertising. They are not meant to be read by the recipient, but rather by people who have a vested interest in your book. The editor will read it, and then he or she will pass it on for review by others in their publication or organization—journalists who cover books as part of their beat; other authors whose works might intersect with yours; and anyone else who can help give credibility and authority to what you've written about in order for readers see its value as something worth knowing about beyond just another marketing campaign (which would be useless anyway).
There are better ways to get attention for your book than sending out a press release.
Sending out a press release is not the way to go. There are better ways to get attention for your book than sending out a press release.
The first and most obvious option is social media: if you’re not on Twitter, Facebook or Instagram yet then this is probably where you should start. You can also post about it on your blogs or website – but again, make sure it’s relevant content that people will want to read! If nothing else works then try submitting some articles written by other authors (with links!) onto sites like BookBub or Kobo Books Marketing Portal (which has some cool features). And if nothing else works then maybe try contacting some book bloggers who might review the book alongside their own work?
The next step would be participating in online communities such as Reddit groups where readers come together to discuss books and share their opinions about them too – so this means creating an account with them first before asking questions related specifically towards promoting/marketing ones own projects over theirs; just make sure not everyone knows what's going on behind closed doors until
And if you do send one out, please try to make it easier for people to actually get what it is about you and your novel.
The most important thing to remember when you're writing a event press release template is that people don't read them. People don't stay on websites looking at long-form content unless they're interested in the subject matter or have some other reason for being there (like having an appointment).
So if you want people to actually read your novel, it needs to be easy and fast-paced and interesting enough that someone will click through from another website (or even just open their browser) without much effort. The easiest way of doing this is by breaking up your text into short chunks: short sentences with short paragraphs within each sentence; simple words; less jargon; fewer acronyms—whatever makes sense for what you're communicating about yourself and/or your work in general!
Having important information at the top of your release, rather than at the bottom, will help people get all of your contact information at once
Having important information at the top of your release, rather than at the bottom, will help people get all of your contact information at once. This is especially important if you have a website or blog that they can visit to find out more about what you do as well as how they can reach out to you.
For example: "To learn more about our company and its services," could be followed by a link to our main page (www.mycompanyname) and then followed by a list of links with more information about each service offered by our company on that page - either individually or grouped together into categories like “web design” or “web development."
Conclusion
When you're sending out a press release, think of how you would like people to feel when they read your message. If you want them to be interested in what it has to say, then that's what they'll get. So make sure that the first thing anyone sees is something exciting and interesting so they will take a second look at it!
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